An online presence and digital marketing strategy are the cornerstone of any serious business in 2018. Social media and content marketing are integral parts of an online marketing strategy, and video content marketing is starting to make massive headway in the online world.

Although social media and the internet ecosystem appear to make people more connected than ever, instead, the atomization of social interaction has occurred. People feel isolated, disconnected, and cynical of brands and individuals.

Now more than ever, trust is one of the most important metrics for consumer satisfaction. Consumers are more likely to engage with content they perceive as trustworthy, and also follow through with purchases from brands and businesses they trust and believe have their best interests at heart.

The video medium lends itself well to an engaging, story-telling structure, and it is also much easier for internet users to consume in such a busy, fast-paced world.

Here at QuickLiftUp Advertising Agency, we believe it is important for businesses to build trust with their customers, and the videos we produce, and market establish a positive, emotional connection with the audience. 

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